Growth Engineering: The Art and Science of Making Things People Love

Presented at CUSEC 2024

Fellow summer intership 2024

Fellow is hiring Software Engineering interns and co-op students for the summer term (May-August 2024). Find out what it's like to work at Fellow and check out the job posting.

Where to find me

Resources

• Jeff Chang's blog (defunct but still great)
• Growth.Design (awesome series of case studies)
• Growthbook
• Userpilot blog (one of the few newsletters I follow)
• Reforge blog

Reading list

• The Product Led Books
• Hooked: How to Build Habit-Forming Products
• The Software Engineer's Guidebook

Glossary

• Activation: The first time a user experiences the core value of your product
• Acquisition: The rate at which users sign up for your product
• Retention: The rate at which users continue using your product
• Referral: The rate at which users invite other users to your product
• Revenue: The rate at which users pay for your product
• Cohort: A group of users who share a common characteristic
• Funnel: A series of steps that users take to complete a goal
• Paywall: A barrier that prevents users from accessing content without paying
• Dark pattern: A user interface that has been carefully crafted to trick users into doing things, such as buying insurance with their purchase or signing up for recurring bills
• PII: Personally identifiable information, such as name, email, address, phone number, etc.